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Jessica Cantor

Professional
Experience

Content Marketing Specialist

Batory Foods

  • Retained all responsibilities from Social Media Specialist role (see below)

  • Spearheaded a comprehensive review of Batory’s commercial ingredient catalog, comprised of 4000+ individual SKUs across 30+ product categories

  • Conducted a website refresh designing unique website pages for each product category with a stronger brand presence and a clear call to action to our new digital catalog

  • Coordinated the development of both a new digital and physical sales catalog, creating valuable marketing assets

 

Social Media Specialist

Batory Foods

  • Develop and maintain social strategy and content calendar for Instagram and LinkedIn, generating a 108% growth in followers on Instagram and a 16% growth in followers on LinkedIn in first year

  • Elicited a 75% year-over-year increase in LinkedIn engagement by improving copy and designing eye-catching graphics

  • Manage yearly promotional budget to run innovative ads on LinkedIn and Instagram in coordination with our campaign calendar

  • Produce and edit interactive and engaging videos for webinars and social media

  • Responsible for the success of a 60+ attendee ribbon-cutting event at the Batory Foods Innovation Center by managing the guest list, designing signage graphics, and liaising between all stakeholders

  • Collaborate cross-functionally with corporate leadership to create and design marketing materials including social media content, internal communications, promotional documents, and email graphics

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Campaign Operations Associate 

Wunderkind

  • Built an average of 60 extensive onsite campaigns and email sends per week within the Wunderkind platform while supporting Customer Success Managers and their clients' needs

  • Conducted thorough testing to ensure the success and viability of each onsite or email campaign

  • Collaborated with other associates to conduct campaign peer reviews and resolve challenges within builds

  • Managed an ever-changing workflow with same day deadlines and a large increase in campaign volume in preparation for Black Friday and Cyber Monday

 

Campaign Services Intern

Wunderkind

  • Summer Intern as part of TechPoint’s Xtern Program; continued part time during the school year

  • Assisted the Design department in resolving a 46-day backlog by crafting and editing 50+ Email Full Design Suites using Sketch; managing 7 to 45 individual email campaigns within each

  • Built Client Sender Migrations through various Email Service Providers

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Marketing Intern

Hillel at Miami University

  • Managed Instagram and Facebook by creating content such as flyers, interactive stories, and videos to increase engagement

  • Grew Instagram following by 34% and Facebook following by 19% in one year

  • Integrated and managed a LinkTree for easy access to event registration which received over 1,000 views and 600+ clicks

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Tour Guide

Miami University Office of Admissions 

  • Led 2 campus tours per week for potential students and their families

  • Shared stories about my Miami experience to make the tours personable and memorable

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Service Experience Representative

Nordstrom

  • Facilitated in-store and curbside order pickups and returns, ensuring fast service while maintaining COVID-19 safety protocols

  • Developed solutions to resolve customer concerns and frustrations

  • Managed the organization and flow of products to be gift wrapped, handling over 300 orders per day

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Finance Intern/Treasurer for Hillel AJS

Hillel at Miami University

  • Prepared and presented funding requests to the Associated Student Government to receive funding for Hillel programs

  • Worked with staff and other interns to develop weekly programs and events to enhance Jewish life on Miami’s campus

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Sales Associate

Nordstrom

  • Worked in the Children’s Department facilitating customer transactions using the Point of Sale system

  • Exemplified outstanding customer service by working one on one with customers to build lasting relationships

  • Helped train new hires to feel comfortable and confident on the sales floor

Leadership Experience

VP of Administration 

Alpha Omicron Pi

  • Ran weekly chapter meetings for 200+ members and guided our Leadership Council of 26 members

  • Oversaw all chapter logistics, innovating on how we got information out to our members

  • Implemented new election process and successfully transitioned 34 new officers into their positions

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Assistant Recruitment Chair

Alpha Omicron Pi

  • Developed Informal Recruitment strategy which welcomed 15 new members after the Formal Recruitment process

  • Assisted in planning and leading workshops for Formal Recruitment

  • Served on Leadership Council and helped other leaders achieve their goals​

Education

Miami University - Oxford, Ohio

Bachelor of Arts in Emerging Technology in Business and Design 

Minors in Marketing, Fashion, and Digital Marketing

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Dean's List - Fall 2019, Fall 2021 and Spring 2020, 2021

President's List - Spring 2022

Skills

Design:

  • Adobe Illustrator, Photoshop, Premiere Pro and InDesign

  • Canva

  • Sketch

  • HTML and CSS

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Digital Tools:

  • Google Suite

  • Microsoft Office​

  • HubSpot

  • Rival IQ

  • Similar Web

  • Google Trends

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Soft Skills:

  • Strong Communication

  • Attention to Detail

  • Optimistic

  • Leadership

  • Dedication

Certifications

  • HubSpot Social Media Marketing

  • Hootsuite Social Marketing

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